Scaling and growing
BRAND-IT - strategic scaling and growing your marketing and sales
Now it's time to move out of the comfort zone. You now need defined processes, tools and a (global) strategic plan for marketing and sales activities. The workshop is about taking a stock-taking, setting concrete objectives and the strategic framework for global marketing and sales plans and initatives.
+ The basis is your business model and your strategic positioning
+ Marketing and sales operations fitness check (processes, tools, resources)
+ Definition of strategic success factors and corner stones
+ Marketing plan based on the 4-pillar principle
+ Routes-to-Market for direct and indirect sales